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5 Design Elements that make a successful website

all the latest news from blast digital
29th November 2017

In this digital age, websites are are essential to keep a business successfully running. Without an online presence your business may not even get seen. With this in mind, it’s important to think about all aspects of what makes a successful website. Here are our top 5 web design elements that you need to implement to become successful online:

Colour Scheme

You may not think it, but the colour scheme of your website is a key factor to create trust and brand recognition. An effective colour scheme will make your logo and content imagery stand out. It takes a trained eye to carefully choose the most effective colour scheme to accentuate your website’s message.

Colours can subconsciously spark emotions, so when choosing a colour scheme it’s important to take into consideration how your prominent colour scheme can affect the user’s experience. So the colour red can represent comfort, love and even excitement. Whereas the colour blue portrays calmness, wisdom and loyalty.

To find the best colours, visit this website – checkmycolours.com. Here you can check your foreground and background colour combinations to ensure all the right colours are used.

Did you know that 85% of shoppers base their purchasing decisions on colour?

Fonts

Fundamentally, choosing the right font can help balance out the visual structure of your website design. Get it wrong and and visits to your website could plummet. Choosing the right fonts can complement your website’s colour scheme.

The font must be the right size, if your website font is too big, visitors will have to scroll down the page which will make them lose interest and no one could read font that is too small. There is so much that goes into choosing the right font design, make sure you choose right!

Imagery & Graphics

Imagery is huge when it comes to the success of your website. Its vital that images aren’t outdated, inconsistent and an eye sore. A picture on your website ultimately represents your business and what you stand for, so it’s important not to use generic business images, these are so impersonal and are used everywhere. The more time you put into the design of a website, the better results you will see.

Do you have information or facts you would like to share, but afraid visitors won’t read it? Tell your story using infographics. These are basically a visual representation of information in charts and images.

Call To Actions

With a call to action (CTA) you are looking to provoke an immediate response. If designed and implemented right, CTAs can be quite a strong marketing tool. If a website is designed right, a CTA will be one of the first things a visitor will see, whether this is in the middle of content or as a popup. It’s important that the design fits in with the current colour scheme and displays a clear message of what you want users to do.

Responsive Design

So you have a superbly designed website that incorporates a great colour contrast, the right fonts and professional imagery has been designed. You can now move onto something else right? Wrong! Every web designer knows that their design must be visible across all devices. This means that the chosen website design will look just as good on a mobile as it does on a desktop. Knowing what designs, fonts and imagery will work across all devices is a key element to consider when designing a successful website.

If you really want to succeed online you need to realise that creating a ‘free’ website for your business with a generic template will not work. Everyone has this exact same design! To stand out from the online crowd, it’s important to hire an expert web designer to get all key elements right. We are expert Web designers with an excellent reputation. To find out how we can help you create a successful website, visit our web design page today!

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