What is a responsive website?
Responsive web design is a technique in the web development industry where a website or web page will be displayed in direct response to the size of the device viewing it. Typical devices include desktop computers, tablets, smartphones and televisions.
Responsive web pages also “fluidly” adjust within its viewing area (known as the viewport) when the width or height is reduced, increased or rotated; columns of text change to sit side-by-side or on top of each other, depending on how it is programmed. Large images will be restrained appropriately. This is all done to keep the layout easy to read and navigate, whether the viewport is three or thirty-three inches wide.
The concept of responsive web design has been recognised for over ten years and it has been increasingly adopted over the last five years.
Why make your website responsive?
It is claimed over 60% of internet access is occurring on mobile devices. With mobile phone ownership overwhelmingly high and tablet usage continuing to increase, it is proving convenient to do the weekly shop, bank, socialise with friends and family around the world and look up information online on demand anywhere.
Last year the search engine Google was found to be ranking responsive websites higher than those that were not. It was reported that 40% of people will choose another search result if the first site they visit is not mobile-friendly.
Each year more and more small businesses say they have actively made their websites mobile-friendly.
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