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4 Digital Trends that will shape your online presence

all the latest news from blast digital
24th April 2017

Being a huge success online is becoming increasingly difficult, in this day and age the demand for providing the latest technologies is skyrocketing and the constant need for companies to keep up with digital trends adds pressure to every digital strategy.

We know it’s important to keep up to date with the latest digital trends, so here is a list of our top 4 that every successful digital marketer should focus on:

Mobile

People like simplicity when it comes to technology which is what mobile offers the user, just one of the many reasons why in recent years, the importance of having a responsive website can shape your company’s online success.

These days 80% of all internet users own a smartphone, the mobile trend is here to stay and become even more important than before. If your company isn’t embracing this technology yet, you are most likely already behind your competitors.

If you are looking to improve your website with a mobile responsive website design, get in touch with us today.

Live video streaming

Facebook live, Youtube live streaming and Periscope are just some of the most popular live video streaming platforms. Some companies have taken live streaming to showcase their latest product launches or even generate brand interest. Buzzfeed’s facebook live video is a great example of this where more than 800,000 people were watching two employees trying to make a watermelon explode with rubber bands.

Live video streaming works well for companies that already have a strong following, looking for new innovative ways to engage with real-time audiences. If you’re thinking of giving this a go, make sure you have a strong internet connection!

VR & AR

Although Virtual Reality and Augmented Reality are not used regularly everyday yet, this technology has certainly engaged a positive reaction with many online audiences.

Within the past year there has been an increase of sales for VR headsets, these were one of the most popular technological accessory must haves of christmas 2016. AR also took off earlier in 2016 with Niantic releasing the augmented reality game, Pokemon Go. This is just the beginning of the VR and AR innovation, the future of these technologies are set to become even better in the near future.

Voice recognition

We have all heard of Siri, you would simply ask a question to your phone and receive an answer. Since then voice recognition technology has grown exponentially and now we are seeing technologies such as Amazon’s Alexa taking it to the next level, where you can potentially control the whole house by vocal recognition. Google has also jumped onto this technological trend recently with the introduction of their Goolge Home smart speaker that was released on the 6th April in the UK.

The future of voice recognition is on the up, soon you may find that you’re using this smart technology in your future business endeavours.

To see your company thrive in the online world and build your online presence, take these digital trends into consideration when creating any future digital marketing strategy. Every digital trend starts with a well designed website, if you are looking for a new site then contact us today.

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