TelcoSwitch

BRIEF | To make the TelcoSwitch business plan more visually attractive and eye-catching for potential inventors.

RESPONSE | The business plan beforehand was very text heavy and didn’t portray the companies sleek branding. We wanted the business plan to look very polished and professional, but have a personality therefore using iconography to bring certain aspects to life.
We took the turquoise blue from their branding and went with that as our primary colour, using the darker blue and complimentary coral and lime to offset the blue throughout the business plan.