Graphic designers may be easy to come by but finding a great graphic designer can be more of a challenge. There are some key qualities you need to look out for when hiring or aspiring to be the very best. Here are some of our top tips that will distinguish a great graphic designer.
A great graphic designer must be imaginative and they must be able to apply that imagination into their work. Creative people don’t just follow the crowd and the latest trends, they find inspiration in everyday objects and even themselves.
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
In graphic design, the word consistency often crops up, whether you are working with clients on a website design, creating posters or even flyers, it’s essential to keep your designs consistent following a brand’s identity. Using a brand’s colour scheme, styles and fonts should be considered during all aspects of creation. A great designer will be able to incorporate a brand’s identity into all new inspiring design ideas and if a brand identity isn’t clear, a designer will be able to create one for them.
To become a great graphic designer it’s important knowing how to problem solve. A designer has to make things work, not only to create something brilliant but to know how their designs can work, whether that’s in a website’s development stage or knowing how to work with a client’s challenging expectations. A great graphic designer will not shy away from a challenge and will most likely discover new ideas and ask questions that most of us will overlook.
Something you designed last year will not be necessarily how you’d design it now, designing is a lifelong process. A great designer can often be described as humble and always embracing new ideas from others. As the graphic design industry evolves a great designer will be the one to keep up with all new developments to get ahead of latest trends.
Able to take criticism
Not everyone will like everything you design, this isn’t because your design is bad, but because the client may have had a different vision in mind, criticism is something that shouldn’t be taken personally, it’s only another person’s opinion. A great designer will take criticism positively, accept it is bound to happen then learn what works well and what doesn’t work.
Designing great work can be time consuming, the best ideas often don’t come quickly and it can take numerous attempts for an idea to develop. A great designer has the patience to continue working on an idea that corresponds with the the clients needs. If the client keeps changing their mind, or coming up with different ideas after you have spent a long time making those ideas come to life, a great designer will be patient and give the client what they want (within a set timescale) because you know the end result will be worth it.
There are of course many more traits that a great designer should have but if you can find a designer with all these qualities, you are onto a winner. The demand for visual content is on the rise meaning a designer’s job is more important than ever, finding the right designer for your company’s needs is essential. Our in house graphic designers excel in all of the above and more so if you are looking for excellent graphic design services don’t hesitate to contact us today.