Designing the best website for your business is one of the most important things you can do to help your business, since, nowadays, most people do their research and choose services or products online. So choosing a website designer is a big decision for any company.
With the plethora of design agencies out there, how do you choose and how do you decide what to look for in a website designer.
Here are our suggestions.
First of all, when choosing a website designer you should consider their experience and their portfolio and whether they have experience in your business sector or not. This is not an absolute prerequisite because experience does not always constitute excellence, but, sometimes, it may make a difference depending on the business; if the designer has experience in your actual line of business, then they might already be aware of the different aspects of the website that they need to highlight and so forth.
The next thing, and probably the most important, is to talk to them. Do they actually listen to you and do they understand your vision? No one knows your business as well as you do and you are the only one who can really know what it is you’re trying to do with your business; they are there to implement your ideas.
Having said that, the next thing is, do they actually have ideas of their own? It’s important, when choosing a website designer, that they can also bring something to the table.
Are their ideas adding to your vision and improving your business appeal, and do they work in conjunction with your own ideas?
Do they know about modern trends and the direction of website designs at that particular time?
Another important aspect is that they design the website with CMS in mind, otherwise you will be constantly contacting your web developer to update the site. Most websites nowadays use the best content management systems, like WordPress or Drupal, and it is important that the website you choose understands this.
They should also develop using ‘responsive design’ so that your website also displays on tablets and IPhones and so forth; this is very important in today’s marketplace!
Finally, you have to consider their fee, although in this case, like in all aspects of life, “you get what you pay for” and if they are dirt cheap, then they’re probably not very good.
‘If you buy cheap, then you buy twice’
There are other factors you should consider when choosing a website designer, but if you stick to the aforementioned, then you should be on the right track.